The Logo reflects on Norse mythology. The horns of poetry that Odin recovered contains a mythical beverage. The beverage will grant whomever drinks it the scholary ability to recite any knowledge or solve any puzzle. You can read this story and more in Snorri Sturlasons Saga’s.
The name is inspired from the same source, Odin sacrificed one of his eyes to drink from the well of Urðr which gave him vast amounts of knowledge of the universe. Being an advisory firm that helps clients with our knowledge and expertise, along with our founder having a Norwegian background the name was chosen.